What we do 生ﾁ and why
Best known as the world生ｴs leading independent conservation body, we生ｴve seen first-hand how the health and security of people, wildlife and the environment are all interlinked.
That生ｴs why our passion for safeguarding the natural world has to be backed up by other environmental action - tackling the urgent threat of climate change (with our big global campaigns like Earth Hour) and promoting sustainable use of resources by helping to change the way we live.
Conservation - safeguarding the natural world
From steamy tropical rainforests to dreamy English chalk streams, we're working on every continent to halt and wherever possible reverse dramatic declines in wildlife species and the destruction of the places where they live.
Tackling climate change - the causes and effects
A vital and urgent part of our work, because climate change represents an increasing threat to so many of the planet生ｴs species - including our own. The science tells us now is the time to act. Targets and promises need to be put into action - before it生ｴs too late.
Sustainability - changing how we live
Yes, we really can all make a difference. And if we want governments and businesses around the world to act, we need to get our own houses in order first - and our cars, shops and workplaces too. Besides, the sooner we move towards less wasteful, healthier lifestyles, the better for everyone.
Picture a world...
where people and nature thrive
WWF isn't just about saving endangered animals. We care about how all life on Earth shares our unique planet. This short film celebrates the beauty, fragility and resilience of the natural world - and the people whose lives depend on it. (Click on 'full-screen' arrows to get the big picture!)
Prepare to be astonished
Useful links
Living Planet Report 2010
Annual report and financial statement 2010
Latest news
- WWF生ｴs Earth Hour 生ﾁ how the UK joined the huge world switch-off
- Virunga - Africa's prized park needs protection from new oil threat
- Barking up the right tree? See which councils use legal, sustainable wood
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